Safeway is the proud and exclusive retailer of this gorgeous and innovative new line of Truett-Hurst wines. The team at Stranger & Stranger are the geniuses behind the bottle. Instead of putting more wines on the shelf with a label, grape variety and country on it, they thought about why someone might be buying that particular wine. Then they wrapped the bottle in a reusable, tear-resistant paper (symbolic of the humble brown paper bag) and covered it with recipes, pictures and stuff relating to whatever that occasion might be. There are 22 occasions to choose from. We think it’s brilliant. And love that it replaces the extra expense of a wine bag.
